Hang these jackets on the backs of 2 chairs. The chairs are with their backs to each other at a distance of 1 meter.
History[ edit ] Harvey Kurtzman first spotted the image on a postcard pinned to the office bulletin board of Ballantine Books editor Bernard Shir-Cliff. Shir-Cliff Superman wrapping paper later a contributor to various magazines created by Kurtzman.
The character's first appearance in the comic book was on the cover of Mad 21 Marchin a tiny image as part of a mock advertisement. First cover appearance of Neuman, on Mad 21 third from viewer's left of the six faces approx.
Initially, the phrase was rendered "What? The character was also shown on page 9 of Mad 24 as "Melvin Coznowski" and on page 65 as "Melvin Sturdley".
In later issues he appeared as "Melvin Cowsnofsky" or "Mel Haney". In Mad 25, the face and name were shown together on separate pages as both Neuman and Mel Haney. The crowded cover shot on Mad 27 marked Neuman's first color appearance.
When Al Feldstein took over as Mad's editor inhe seized upon the face: I decided that I wanted to have this visual logo as the image of Mad, the same way that corporations had the Jolly Green Giant and the dog barking [ sic ] at the gramophone for RCA. This kid was the perfect example of what I wanted.
In walked this little old guy in his sixties named Norman Mingoand he said, "What national magazine is this? I don't want him to look like an idiot—I want him to be loveable and have an intelligence behind his eyes.
But I want him to have this devil-may-care attitude, someone who can maintain a sense of humor while the world is collapsing around him. Mingo's defining portrait was used on the cover of Mad 30 in late as a supposed write-in candidate for the Presidency, and fixed his identity and appearance into the version that has been used ever since.
Mingo painted seven more Neuman covers throughand later returned to become the magazine's signature cover artist throughout the s and s. Mingo produced 97 Mad covers in total, and also illustrated dozens of additional cover images for Mad's many reprint Specials and its line of paperbacks.
Mingo's total surpassed Freas' inand his leading status endured untilwhen current contributor Mark Fredrickson became the most prolific Mad cover artist with his 98th cover.
Neuman has appeared in one form or another on the cover of nearly every issue of Mad and its spinoffs since that issue and continuing to the present day, with a small handful of exceptions. Two such departures were Mad September which replaced Neuman's image with that of Pac-Manand Mad December which instead featured the message "Pssst!
Even when Neuman is not part of the cover gag, or when the cover is entirely text-based, his disembodied head generally appears in miniature form. The most notorious Neuman-free cover was Aprilwhich featured a human hand giving the profane "middle finger " gesture while declaring Mad to be "The Number One Ecch Magazine".
Conversely, the two covers that featured Neuman the most times were Januaryand December Each individual spangle, more than in all, was a tiny Alfred E. The cover image of issue spoofing the film The Poseidon Adventureshowed Neuman floating upside-down inside a life preserver. A female version of Neuman named Moxie Cowznofski appeared briefly during the late s, occasionally described in editorial text as Neuman's "girlfriend".
Neuman and Moxie were sometimes depicted side-by-side, defeating any speculation that Moxie was possibly Neuman in female guise. Her name was inspired by Moxiea soft drink manufactured in Portland, Mainewhich was sold nationwide in the s and whose logo appeared as a running visual gag in many early issues of Mad.
In lateMad released a 45 rpm single entitled "What—Me Worry? The B-side of the single, " Potrzebie ", is an instrumental. Since his initial unsuccessful run inNeuman has periodically been re-offered as a candidate for President with the slogan, "You could do worse Along with his face, Mad also includes a short humorous quotation credited to Neuman with every issue's table of contents.
Neuman is now used exclusively as a mascot and iconic symbol of the magazine, but before this status was codified, he was referenced in several early articles.
In one, Neuman answered a letter from a suicidal reader by giving "expert advice" on the best technique for tying a hangman's knot. An article entitled "Alfred E.
Neuman's Family Tree" depicted historical versions of Neuman from various eras.Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine attheheels.com character's face had drifted through U.S.
iconography for decades (it appeared in the early s on a presidential campaign postcard with the caption, "Sure I'm for Roosevelt") before being claimed by Mad editor Harvey Kurtzman in and later named by the magazine's second editor Al Feldstein in.
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