Please help with this discussion questions. I give thumbs up: They were awaiting the arrival of two representatives from Lucky Auto Parts Company, a regional wholesaler and retailer based in Ames, lowa. Silva, the president of a mid-sized auto parts manufacturer in sao Paulo, and Mr.
This case study gives an example an American businessman flying out of the country to do business on foreign soil, also, it has several questions at the end of the case study: Why do you think this happened?
What would you tell the Brazilians about American business culture to prepare them for success? Astor were about to embark on a business venture in Brazil. They were set up to meet Mr. Ventura, President and sales manager of a mid-size auto parts manufacturer company in Brazil.
The meeting was all set up until Mr. Williams decided he could not go because something came up at the last minute.
So he decided to send his son-in-law in his place. This happened very quickly and Mr. William felt that since it took a long time to set up the meeting, he did not want to cancel it. Ventura met MR Astor at the airport; however, they did not know Mr.
Williams would not be attending their meeting. Not only were they surprised that Mr. Williams did not show, but they were surprised that Mr.
Astor was dressed in jean when he got off the plane. Once they accepted the fact that Mr. Williams was not attending, they wanted to whine down for the evening and take Mr. Astor to his hotel. Astor responded with, let get straight to the meeting.
He told them that he was leaving the next day because he had other plans. Again the men from Brazil were a little taken back. Astor was a little surprise also when he realized that they wanted to start everything in the morning and they expected him to be there for a few days.
A huge case of miscommunication! There were several other things that happen that made the men looked at each other in peculiar manner.
Williams immediately knew that he had made a mistake by not going on the trip. He apologized to Mr. Astor for putting him that situation. Astor what he needed to do to help rectify the situation. William realized that Mr. Astor was not prepared for the culture shock. Misstep 1 — Mr.
Williams assumed that his presence at the meeting was not that Important and that he could be replace by anyone who could discuss the business. He did not understand the importance of him being at the meeting. Misstep 2 — They both made the assumption that business is handled the same way in other parts of the world like they are in America.
Traveling to a business appointment can be done in casual attire, running straight into a meeting and business cards are informational only and review at your leisure. Thinking that business can be handled like fast food operation; get off the plane, start taking about a business relationship and jump back on the plane in a few hours.
Misstep 3 — The both failed to do any preparation work for their trip to Brazil. If you were a native of Brazil and advising American business representatives on what to do when talking with Brazilian business partners, what would you tell the Americans about Brazilian culture?
Handshaking, often for a long time, is common.Miscommunications with a Brazilian Auto Parts Manufacturer. The Brazilian sun beat down steadily on the tarmac outside as Alessandro Silva and Agosto Ventura stood inside the São Paulo-Guarulhos International Airport.
They were awaiting the ar- rival of two representatives from Lucky Auto Parts Company, a regional wholesaler and retailer based in Ames, Iowa. analysis the US auto industry includes competitors, buyers, suppliers and stakeholders. Competitors are defined as automobile manufacturers that sell new, light vehicles which consist of cars, trucks, sport utility vehicles and cross-overs.
Mr Williams, president of Lucky Auto Parts Company and his son-in-law Mr. Astor were about to embark on a business venture in Brazil. They were set up to meet Mr.
Silva and Mr. Ventura, President and sales manager of a mid-size auto parts manufacturer company in Brazil. MisCommunications With a Brazilian Auto Parts Manufacturer - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. MisCommunications With a Brazilian Auto Parts Manufacturer.
Running head: CASE STUDY 1 Abstract In this work, some communication mistakes between American and Brazilian representatives of the car business will be analyzed based on the case study “Miscommunications with a Brazilian Auto Parts Manufacturer”, followed by pieces of advice (Deresky, ).
Miscommunications with a Brazilian Auto Parts Manufacturer December 28, Assignment Answers Write a minimum of 4-pages discussing the following from the case study.