Effectiveness of rebranding on organizational performance

In this blog he aims to examine issues of performance, improvement, and the changing nature of the education profession.

Effectiveness of rebranding on organizational performance

The team is focused, experienced, and offers solid advice. They get work done and are entirely focused on driving customer-centric solutions.

Vice President, AAA Catalyst Strategies consultants are experienced and specialize in accelerating revenue growth in the technology and services sectors.

On average, our consultants have more than 20 years of operating, management and consulting experience. The Catalyst Strategies team is known for quickly delivering practical recommendations and working collaboratively with clients to drive decisive action that leads to tangible market results.

Effectiveness of rebranding on organizational performance

Trish Hayward Founder and Managing Partner Trish Hayward has 25 years of experience accelerating top line revenue for leading brands in the technology and services industries.

Inshe founded Catalyst Strategies to help technology and services companies achieve aggressive growth goals. Trish pioneered an approach to growth strategy that unifies analytical discipline, practical ideas, agility, and collaboration.

The firm is known for driving executive teams to decisive actions that lead to market results.


Trish lectures at Stanford and other universities, as well as for corporate training programs on business growth topics, such as business planning and competitive advantage. Trish started her career in SaaS sales. Mary Culley Partner Mary Culley is a senior executive with more than 20 years of experience of exceeding revenue and profitability goals for high growth enterprise software and services companies.

She delivers strategic planning, go-to-market acceleration services, and organizational development for sales, channel, field marketing, and business development functions. Mary has a track record of building high performance sales teams, aggressively driving customer acquisition and revenue within a range of industries and company profiles.

She has also successfully led numerous sales integration teams during significant mergers and acquisitions. Sophie Vlessing Principal Sophie is a strategic innovator with extensive experience in unlocking opportunities to address unmet customer and stakeholder needs, enhancing the customer experience, and building brand differentiation to drive profitable growth.

Chromium | Strategic Consulting | Branding | Culture | San Francisco | New York | Washington DC

As a Principal at Catalyst Strategies, she specializes in innovation, strategic growth planning, digital marketing and social engagement, customer experience, and customer insights and brand building.

At Kaplan, Sophie led numerous innovations to enhance the student experience across touch points for both prospective and existing students and alumni.

Effectiveness of rebranding on organizational performance

Her work with Regent started with comprehensive customer Journey Mapping across the stages of the lifecycle and across channels and touch points. She also has brand management and new product development experience from Nabisco and Ameritech.

She earned a B. Sarah Hammann Principal Sarah Hammann has built and launched profitable businesses for 20 years in Global and early-stage companies—from financial services to consumer technology to health care.

Before joining Catalyst Strategies, Sarah was chief marketing officer of Posit Science, a life sciences company in brain health. Sarah built marketing and sales from scratch—leading a team to craft the brand, value proposition, business model, and offer strategy.

Her team delivered double-digit growth by identifying and launching two breakthrough services. She led global product management, marketing, research, and communications for six divisions. Michael Whitcomb Consultant Michael has more than 20 years of experience in line marketing management and with marketing services companies, covering both the consumer and B2B sectors.

With expertise in marketing strategy and integrated marketing planning, he is known for design and implementation of innovative and successful growth initiatives for Fortune and early stage companies. Earlier in his career, Michael advanced through the brand management ranks at Quaker Oats and was managing director for the launch of Gatorade in Australia and New Zealand, the most successful launch of Gatorade anywhere outside of the U.

Sandra specializes in accelerating revenue growth by architecting aligned brands and catalyzing business transformation for technology start-ups to Fortune companies, with an emphasis around B2B. Read More At Catalyst Strategies and as an independent consultant, Sandra brings brand strategy expertise and experience in corporate marketing, acquisition integration strategy, category creation, and accelerating sales in working with companies such as Adobe, Brocade, Cisco, Juniper, Nokia, Rackspace, Vocera, and Zymergen.

As head of Marketing at Vocera, Sandra rebranded the company attracting new partners, employees, and customers; and built a revenue performance management RPM model which drove a 10x increase in pipeline.

Today, over half of all new customers come through the RPM model fueling long-term recurring revenue for the company.

MBA Dictionary of Business Management Methods

Kim Huelsman Consultant Kim Huelsman, with nearly 20 years of experience across various industries, specializes in growing revenue and profit by developing and executing strategic programs across sales effectiveness, enablement, and operations.Please click on the manuscript name below to read the articles from the Journal of Case Research in Business and Economics.

All articles are published in PDF format and require a PDF reader. Southwest Airlines’ use of the employee branding Performance Through People Award provides evidence of the effectiveness of Southwest’s posi-tioning and employee branding strategies. Other notable achievements and recognitions of South-west’s success are outlined in Table 1.

Still other views of organizational effectiveness intersect with concerns about profitability, employee satisfaction, and societal value, or focus on the level of productivity in support of, and reliability in the utilization of, the organization’s business model.

Organizational Effectiveness

i rebranding strategy and performance of savings and credit co-operatives in meru county, kenya machoki lenah makena a research project report submitted in .

Feb 11,  · It is clear that most organizations are not prepared to create an organizational effectiveness function at the senior corporate level that includes talent, organization design, change management. effectiveness of performance management system & its effect on employee performance This Report was completed in partial fulfilment of the requirement for the degree Master of Business Administration Punjab Technical University Asian Business School, Noida Campus.

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